Privacy Policy

Joe Lane Creative

Last updated: [01 February 2026]

Joe Lane Creative (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, interact with us or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Joe Lane Creative is a brand and visual identity consultancy based in the United Kingdom.

Data controller:

Joe Lane Creative

Contact email:

itsme@joelanecreative.com

Website:

https://joelanecreative.com

2. What personal data we collect

We may collect and process the following categories of personal data.

Information you provide to us directly

This may include:

Name
Email address
Company name
Project and enquiry information
Any information you submit via contact forms, email or booking systems

Information collected automatically when you use our website

When you visit our website, we automatically collect certain technical and usage information, including:

IP address (in anonymised form where supported)
Device type, operating system and browser
Approximate geographic location
Pages viewed and interactions with the site
Referring websites
Session duration and navigation behaviour

This information is collected using cookies and similar technologies.

3. How we use your personal data

We use your personal data to:

Respond to enquiries and communicate with you
Deliver and manage our services
Improve our website, services and content
Understand how visitors use our website
Measure marketing and campaign performance
Build and analyse audiences for marketing purposes where permitted
Comply with legal and regulatory obligations

4. Lawful basis for processing

We process your personal data under the following lawful bases:

Consent
where you have given clear permission for us to process your data for a specific purpose
Contract
where processing is necessary to provide our services to you
Legitimate interests
to operate, improve and grow our business, provided your rights and freedoms are not overridden
Legal obligation
where we are required to comply with the law

5. Cookies and analytics

We use cookies and similar technologies on our website.

Full details of cookies and how you can manage them are provided through our cookie banner and consent system.

6. Google Analytics and advertising features

We use Google Analytics 4 to understand how visitors use our website.

We have enabled the following Google Analytics features.

Google Signals

We use Google Signals.

This allows Google Analytics to collect visitation information and associate it with Google data from users who are signed in to their Google accounts and who have consented to this association for ads personalisation.

This may include:

approximate location
device information
demographic and interest data
interactions across multiple devices

This data is used to provide aggregated reporting, cross device insights and audience analysis.

We do not receive personally identifiable information from Google.

Users can manage or delete this data through their Google account activity settings.

User ID

We may use the Google Analytics User ID feature.

This allows us to associate interactions across different sessions and devices using an internal identifier.

We do not use names, email addresses or any directly identifiable personal information as a User ID.

The User ID is used solely to improve measurement accuracy and understand how users interact with our website over time.

User provided data collection (hashed data)

We may use Google’s user provided data collection feature.

This allows us to send first party customer data to Google in a privacy safe way after it has been:

collected with appropriate consent, and
securely hashed before transmission

This data may include information such as an email address provided by you when you contact us or interact with our services.

This data is used to:

improve conversion measurement
improve audience measurement
support advertising and audience features where applicable

We do not send unencrypted or plain text personal data to Google through this feature.

Ads personalisation and audience sharing

We allow Google Analytics data to be used for ads personalisation purposes.

This enables:

audience creation
audience sharing with linked Google advertising accounts
conversion and campaign measurement

If you do not wish your data to be used for advertising personalisation, you can withdraw consent at any time via our cookie and consent settings.

Granular location and device data

We allow Google Analytics to collect granular device and location related information for measurement and advertising features.

This information is processed in aggregate and is not used by us to identify individual users.

7. How Google processes your data

Google processes data collected through Google Analytics in accordance with its own privacy policies and terms.

You can learn more about how Google uses data here:

https://policies.google.com/privacy

8. How long we keep your data

We only retain personal data for as long as necessary for the purposes for which it was collected.

Analytics and measurement data is retained in accordance with our Google Analytics retention settings and is automatically deleted when it reaches the configured retention period.

Client and enquiry data is retained only for business, legal and contractual purposes.

9. Sharing your data

We do not sell your personal data.

We may share your data with trusted service providers who support our business operations, including:

analytics and marketing platforms
website hosting providers
professional and legal advisers

Where data is shared, appropriate contractual and security measures are in place.

10. International data transfers

Some of our service providers, including Google, process data outside the UK.

Where personal data is transferred outside the UK, appropriate safeguards are used, such as standard contractual clauses and approved transfer mechanisms.

11. Your rights

Under UK data protection law, you have the right to:

access your personal data
request correction of inaccurate data
request deletion of your data
restrict processing of your data
object to certain processing
request data portability
withdraw consent at any time where processing is based on consent

To exercise your rights, please contact:

itsme@joelanecreative.com

12. Managing your consent and advertising preferences

You can:

change or withdraw your cookie and analytics consent at any time via our website consent controls
manage Google advertising personalisation through your Google account
opt out of Google Analytics advertising features via Google’s ad settings

13. Children’s data

Our website and services are not intended for children and we do not knowingly collect personal data from children.

14. Security

We take reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access and disclosure.

15. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

https://ico.org.uk

16. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal requirements.

The most current version will always be published on our website.

17. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact: