Brand Intelligence
Insights on strategy, identity, and design for businesses that mean business.
Focused thinking on what makes a brand work, from positioning and messaging to logos and visual systems. For founders building something worth noticing, and designers levelling up their craft.
How much does branding cost? A rough guide to what you'll pay and who you're paying
Everyone wants to know what branding costs. Almost no designer will give you a straight answer. Here's the honest version, with real price ranges and what you actually get at each level.
Why Hire a Brand Designer Instead of Using AI or Canva
Are you running your business on instant noodles? A lot of people are, without realising it. Here's what AI and Canva quietly cost your brand.
What You're Actually Paying For When You Hire a Brand Designer (It's Not Just a Logo)
What you're really paying for when you hire a brand designer. It's not just a logo. It's the strategy underneath it, the craft on top of it, and everything in between.
Why Most Businesses Hire the Wrong Brand Designer (And How to Get It Right)
Most businesses hire the wrong brand designer before they've even started looking. Here's an honest, experience-based guide to finding someone who actually understands your business, not just how to make it look nice.